Company Profile
USI Universal is India’s Leading Combat Sports & Fitness Brand within India & an OEM Supplier to various Western Countries .
It is a Family owned Business run by thorough Professionals .
History & Heritage
Universal Sports Industries is run by the Chadha Family who have their roots in this industry since 1920.
The family started manufacturing soft leather sports goods in Sialkot (Now In Pakistan) & shifted to Jalandhar in Punjab (India) after partition.
Late Mr Hans Raj Chadha kept involved in the manufacturing of Sports Goods after coming to Jalandhar.
In 1965, his sons Late Mr Ayodhia Nath Chadha & Mr Pran Nath Chadha started their own venture with a meagre sum of Rs 10,000/-. The Brothers’ dedication and hardwork lead to the growth of the company.
The next 10 years were spent in setting up the product lines in the domestic market and organization of the factory processes.
In 1977, the company started exports to U.K and Australia. The company grew manifold during these years. A lot of knowledge and experience was gained during these years. High quality standards were set during this period which have become the foundation of our brand.
Around 1990, Universal specialized into manufacturing of Boxing equipment. Eventually, we developed many products for Martial Arts. With the passage of some time, we ventured into manufacturing fitness accessories like fitness gloves, belts, straps, wraps, etc. Around this time, we also developed many hardware (metal) products for these lines.
In 2000, a production unit was set up for manufacturing clothing related to boxing, martial arts & fitness.
Around 2000-2003, Mixed Martial Arts also became a dominant combat sport around the world and Universal developed an entire line of products to cater to this sport.
2008 onwards, we have been working on developing functional training products and endeavour to became a leading name in this line.
Vision
- Be an Active Lifestyle Provider
- Be the Market Leader
- Manufacture high quality, comfortable & high safety products.
- Remain true to the belief of “Unbeatable” across all aspects
(Quality, Comfort, Value for money)
- Be the preferred & most trusted brand for it’s customers
- Become a world class Brand
Mission
- Having prime focus towards Boxing, MMA Fitness derived using these sports.
- Having prominence in the capacity of OEM in the regions of U.K, Australia, Europe & U.S.A.
- Establishing as a Brand in the regions of Sri Lanka, Nepal, Bhutan, South East Asia, Africa, CIS Countries.
- Focus on key product research and development in categories of MMA, Fitness, Yoga Equipment & Apparels.
Values
- Technically Sound
- Aesthetically Presentable
- Value for money
- Customer Satisfaction – As OEM, USI has retained the same customer base since 1990.
Why USI is Best ?
- Cost: USI has been in the business for more than 60 years and the company prides itself on genuine pricing. The company makes sure that the retailers also make good margins.
- Trust: USI has generated a good reputation over the years. USI not only has a customer base in India but it also has a huge customer base all over the world. This depicts the trust that people have in USI.
- Quality: When it comes to quality, USI makes no compromises. All products manufactured by USI are of top notch quality. They make sure that the raw materials used to make any product is of superior quality.
- Safety: USI gives utmost importance to product safety. All the products are tested first and only once they clear the safety test, are they approved. USI products comply with European regulations on safety & hazardous materials.
- Comfort: Comfort is given highest priority at USI. They make sure that the materials, the linings which touch the user oozes of comfort.
- Research: USI has an experienced team that works extensively on research for all it’s products. It is because of the research that USI is able to manufacture products having appropriate strength to stand the regular wear & tear.